Brisbane Real Estate Photography

A picture tells a thousand words ...One of the oldest cliches in the book but it's never been more important to take heed of this in the world of online property advertising.

Above all, buyers and renters want the 'truth' about the property they are looking at. They don't want to waste time inspecting places that don't meet the expectations set for them by the advertising. Yes, you need to entice interest in the property, but no, you shouldn't bend the truth - because you will be caught out!

realestate.com.au readers constantly tell us they want more photos. Lots of angles, the highlights, the parts that need work, everything! If the dining room has a hideous carpet but fantastic potential, show it! Consumers want to see the good, the bad and the ugly so they can make informed decisions. Honesty in pictures and accompanying text is imperative.

That said, you also need to ensure the photos you display online are of the absolute best quality you can afford and give the property the best chance to shine. There's no point having lots of mediocre pics plastered on the web! Taking a couple of quick snaps with your mobile phone or basic digital camera will probably not cut it. Using a professional photographer who has great equipment, knows how to use light and space and is properly trained will get the desired results. After all, they are 'professional' - just as you are a 'professional' in your field.

Take a look at this great article from the NY Times about real estate photography and the positive impact it can have on sales results. There's also some interesting blog commentary about the article here.