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Effective Real Estate Photography E-mail
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That said, you also need to ensure the photos you display online are of the absolute best quality you can afford and give the property the best chance to shine. There's no point having lots of mediocre pics plastered on the web! Taking a couple of quick snaps with your mobile phone or basic digital camera will probably not cut it. Using a professional photographer who has great equipment, knows how to use light and space and is properly trained will get the desired results. After all, they are 'professional' - just as you are a 'professional' in your field.

Take a look at this great article from the NY Times about real estate photography and the positive impact it can have on sales results. There's also some interesting blog commentary about the article here.

Yard, Garden and House Exterior
  • Mow lawn, trim shrubs, prune trees, weed gardens, clear leaves from roof-gutters, clean the pool.
  • Remove garden trimmings and rubbish.
  • If required, buy a few potted flowering plants to add some extra colour to the front gardens, especially in areas near the front door.
  • Touch up shabby paintwork on exterior surfaces, fences, gates, and garden accessories such as pergolas.
  • Tidy away children's toys and other 'casual use' items such as bicycles and garden tools - your lived-in look may not command universal appeal.
  • Remove items that might offend people who may not share your political or religious beliefs, let alone your quirky sense of humor.
  • Clear vehicles from both curbside and driveways; close the garage doors.
Inside the House
  • Items that are not included in the sale should be listed and either clearly labeled as such, or removed.
    touch up paintwork.
  • Repair anything that should work, but doesn't - taps, drains and toilets, electrical fittings, airconditioning, hinges and latches on doors, windows, furniture. Window screens and panes should be in good condition. Although defects may not necessarily show up in your photographs, they should be remedied before any buyers arrive to match them against the real thing.
  • Unclutter and tidy thoroughly; even remove some furniture and rugs to storage if it will help to make the house appear more spacious.
  • Clean everything - especially areas associated with food and household cleanliness - kitchen, bathroom, toilets, ensuite, laundry. Clean carpets photograph better, and make a good impression on inspection.
  • Add a few touches of colourful decor - even if it's not your personal style, they will enhance internal photographs.

Now that all this is done, it's time to take those photographs before anything has a chance to revert to its comfortable state of domestic chaos.

Article from  www.owner.com.au - Australian Homes and Land for Sale by Owners - List for FREE.

 

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